Celebrating the lifestyle of the Michael Kors man, four influencers travel to London for the opening of the new flagship store.
Owing to the launch of menswear and the opening of the new Regent Street flagship store in London, Michael Kors sought to draw in a new male audience and raise awareness of the new menswear range.
To build anticipation and interest in the launch of the Michael Kors Regent Street Flagship Store by championing the Michael Kors man and how he lives his life, and illustrating the Michael Kors philosophy. To be a competitively distinctive and talked about luxury brand.
The narrative of a jet-set lifestyle is to entice, engage and inspire the audience.
Sourcing influencers across Europe, we joined four males on a lifestyle journey from their respective European towns and cities, to the electric and inspiring city of London. Capturing each of their individual journeys, we are able to tell their stories and showcase all the elements of their multi-functional, jet-setting lifestyles.
Combining elements of cinematic composition, original track score and strong sound design, we were able to immerse the audience into the world of the influencers and their lifestyle.
The journey was documented and showcased through a standalone ‘hero video’, which is housed on the #MYARRIVAL hub and Youtube, accompanied with a photoset for each influencer. A series of short videos and images were produced for ‘influencer social media channels’ to be shared across Michael Kors worldwide, as well as relevant media partners, such as GQ magazine.