Lifestyle Partnership

Michael Kors x McLaren

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Both Michael Kors and McLaren celebrate design and speed and their partnership strengthens and amplifies both brands’ embodiment of a fast, jet-set lifestyle.

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The Problem

In alignment with lifestyle and Formula 1, Michael Kors and McLaren looked to signify a new brand partnership.

The Vision

Formula 1 drivers are a great representation of the Michael Kors man – aspirational, international and successful, with an appreciation of living life in the fast lane. Great design and craftsmanship is true for both brands. Showcasing product from Michael Kors and McLaren in a variety of situations reaffirms the multifunctional lifestyle of the modern man.

What We Did

Interacting with McLaren-Honda and Michael Kors fashion, we were able to produce a lifestyle photoshoot featuring Jenson Button, Fernando Alonso across ten locations in twelve looks.

The Result

We created a set of imagery with Jenson and Fernando that would be shared across all of Michael Kors and McLaren’s social channels, point of sale and relevant media partners including GQ Magazine.